Keyword optimization of your website
Choosing the right keywords, i.e. keyword research, is the first and the most important step of any SEO campaign. Once keywords are chosen, it’s high time fitting the keywords into the website’s content. And here the keyword density tool is ready to help you.
Unluckily, upon choosing the keywords many newbie SEOs make mistakes. They jam-pack their content with lucrative keywords. As a result, the text becomes scarcely readable website audit, and visitors are repelled from the website. Moreover, search engines are not happy either – they reject content overfilled with keywords and may even ban the website.
To avoid the keyword stuffing mistake it is crucial to get to know the term “keyword density” and buddy up with a keyword density tool.
Keyword density is the number of times a particular keyword appears in the text. Even if your keyword consists of several words, you still refer to it as “a keyword” and search it in the text using the broad match, i.e. put the several-word-long phrase into quotes.
Keyword density is the number of keywords divided by the total number of words, multiplied by 100.
For instance, you hit upon your keyword 3 times in a 100-word long article. Then your keyword density is 3%. We’ll give you an example. Say you have your keyword mentioned 4 times in a text of 100 words. Thus, the keyword density is 4%.
To reduce manual routine, run your text through a keyword density tool, which calculates the keyword density in a click of a mouse. Good news is that you don’t have to count the keywords and apply the formula manually. Simply use the keyword density tool to do the job.
What keyword density is the best keyword density to stick to.
Most website promoters experiment with 2%, 3%, 4% and 5% keyword density and track the results. Still, 4% and 5% keyword density is quite risky – don’t put it to the test if you’re just a beginner (more on the issue here - logiciel de référencement. These days search engines are sophisticated enough to tell good content from bad one, and they would often rank 2% keyword density content higher than the 5% one. Besides, there are other ranking factors that SEs take into account.
Summing it up, run every page of your website through a keyword density tool to make sure you don’t exceed 3% threshold.